![]() ![]() This figure rockets to 90% among those 18-24. In fact, 81% of shoppers globally agreed that the shopping experience is more enjoyable if a store is playing music. This not only provides an additional stream of revenue to Sephora but also drives footfall to their brick and mortar stores.Īccording to that 2017 Mood Media study, music is a crucial element of a great in-store shopping experience. Having the right atmosphere and mood in your physical store can work wonders.įor instance, Sephora regularly hosts beauty classes and events and offers in-store make-up services across all its locations. This is important and why it works so well because consumers still view shopping as entertainment. One of the best things you can do to increase foot traffic and as a result, in-store sales is to organize various events, like new product launches, runway shows, shopping festivals, etc. Bring online and offline together by combining the major advantages of these two channels.ġ. Organize in-store events and workshops So without further ado, here is your comprehensive guide on how to increase foot traffic to your retail store!Īn omnichannel approach to marketing and a sound web-to-store strategy can do wonders to increase footfall in a retail business. We cover these points under three major sections of this blog: Explore eleven effective strategies highlighting how modern business owners can capture more customer attention and increase customer visits to their stores. There are many ways you can use marketing tactics and insights to drive foot traffic to your business. Keeping this in mind, you can guess why foot traffic is so important to retail establishments – higher foot traffic can lead to higher sales. They can generate word-of-mouth advertising and, in turn, repeat customers through recommendations. With regular foot traffic, businesses get to interact with customers personally and engage them in sales. ![]() Additionally, the ability to see, touch and try products before purchase remains the biggest motivator for consumers to shop offline. This means that brick-and-mortar is still the most popular way to shop for most Americans. If consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores? Why do businesses still want to increase foot traffic in retail stores?Į-commerce sales in 2021 accounted for only 13.2 percent of total sales. Today’s shopper is more technologically advanced than ever before. ![]()
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